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Insights & Updates

Field notes on shipping AI automations, integrating systems, and measuring the wins.

Follow along for practical takes on automation, ROI modeling, and how to launch AI copilots without drama.

The real ROI of AI

November 10, 2025 By Aaron Seelye
  • ChatGPT
  • ai-for-small-business
  • More-Days-Outside

Two top business schools reached opposite conclusions about AI ROI. MIT’s 95% “failure” rate reflects a two-month, P&L-only definition of success, while Wharton’s 75% “success” rate captures real, measurable improvement in operations and morale. The truth lies in between: AI wins when businesses define clear KPIs, set realistic timelines, and focus on adoption as much as algorithms.

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You're not using ChatGPT nearly to its potential

November 2, 2025 By Aaron Seelye
  • ChatGPT
  • ai-for-small-business
  • More-Days-Outside

Most people are barely scratching the surface of what ChatGPT can do, especially with its reasoning and Pro models. This post breaks down how to tap into those deeper capabilities to save hours of work, automate research, and reclaim your time, plus details on an upcoming free “Intro to AI” class hosted by MDO and the West Richland Chamber.

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AI Saves Money by Saving Time

October 13, 2025 By Aaron Seelye
  • business-automation
  • ai-for-small-business
  • productivity-tools

AI helps small businesses boost profit by cutting wasted time, reducing overtime, and freeing teams to focus on the work that actually drives revenue.

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Automation: Getting Rid of the Busywork

October 6, 2025 By Aaron Seelye
  • business-automation
  • ai-for-small-business
  • productivity-tools

Modern automation goes far beyond invoices. AI now handles scheduling, emails, documents, and data cleanup so you can focus on running your business.

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